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Ten for the books.

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Ten for the books.

A jag doesn’t go away until it comes out through the fingertips. And so we continue …

The “Stairway to Heaven” yearbook I linked to the other day will probably always be the standard-bearer for Seventies high school yearbook covers. It’s just so thoroughly of its time.

But as I continue to browse the online collection at archive.org, I find so many more that deserve to be brought out and recognized.

Sure, if you search the archive for “yearbook,” you’ll find lots of obvious cover photos of changing leaves, seagulls and sunsets. (Or are they sunrises? We discussed that the other day.)

But you’ll also find plenty of schools willing to stretch the boundaries of imagination — sometimes good taste, too — to do something new and catch the spirit of the time and place.

And that’s really what it’s about, no? A yearbook isn’t supposed to be timeless; it’s supposed to be carved out of a moment, or a collection of them, and it’s supposed to take you there when you look at it.

Anyway, here are 10 classic Seventies high school yearbook covers you need to see, because they’ll take you there. Or they’ll take you someplace interesting, anyway.

I put numbers on ’em, but I wouldn’t really argue that No. 2 is better than No. 9. It’s all good:

10. Belmont High School “Reflections,” Belmont, Mass., 1973.

Belmont73

You’ll find all sorts of freaky-deaky photo effects on Seventies yearbook covers. Fisheye lenses. Redscale film. Photos that have been given that posterized treatment — I think that’s what it’s called — when an image is boiled down to only two or three colors, producing a garish outline that hints at the real thing.

Choosing a “best” in this category is highly subjective. But if you know the kind of photo treatments I’m thinking of, I think you’ll agree the ’73 Belmont Reflections cover is a fine example. It waves the flag of the genre high and proud.

(“High” perhaps being the operative word. Sorry, couldn’t resist.)

9. Minnechaug Regional High School “Falcon,” Wilbraham, Mass., 1977.

wilbra77.jpg

If you are of a certain age — too young to have received any of these yearbooks, certainly — you may remember the opening credits of The Electric Company. You’d see a clip of a character on the show doing something; then the actor who played that character would saunter into view and wave, or grimace, or curtsy, or something.

(Ringing no bells? Here you go:)

Anyway, I’m having a hard time putting a finger on why I like the Minnechaug High ’77 yearbook cover.

But I think it’s because the concept — separating the moments from the people behind them — subconsciously reminds me of these opening credits.

(Minnechaug also gets mention for its 1975 yearbook, which looks like Poor Richard laid it out, and its 1978 annual, which looks like Pedro Bell, of Funkadelic fame, laid it out.)

8. Johnston High School “Johnston High Fever,” Johnston, Iowa, 1979.

johnstonhigh79.jpg

Remember when I was waxing eloquent about how the “Stairway to Heaven” yearbook cover was the quintessential expression of its time and place?

Yeah, I mighta just been talking out the side of my neck on that.

7. Bishop Fenwick High School “Lance,” Peabody, Mass., 1975.

fenwick7X.jpg

Somebody’s grandma did this one, and don’t tell me otherwise.

(If you’re wondering why there are so many Massachusetts high schools in this post, it’s not because of my love for the Bay State; it’s just because Massachusetts is overrepresented in the archive.org collection. A year from now, perhaps fresh goodness from elsewhere will have been added.)

6. Highland High School “Shield,” Highland, Indiana, 1974.

shield74.jpg

There’s really nothing identifiably Seventies about this shot. I just think it’s colorful and charming and whimsical and kicky and fresh.

Who would expect to see an old-fashioned gumball machine on a yearbook cover? And who could be crabby enough not to smile at the sight of it?

5. (tie) Port Huron High “Student,” Port Huron, Mich., 1976; and Longmeadow High School “Masacksic,” Longmeadow, Mass., 1976.

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masacksic76.jpg

As you can imagine, all kinds of schools went in on the Bicentennial for yearbook inspiration.

If you like Bicentennial designs — and, really, who doesn’t? — you could easily build a top 10 list just from those. I’ve chosen to bundle two together and count them as one.

Port Huron gets the nod for patriotic simplicity. Conversely, Longmeadow gets points for using distinctive art and not using the obvious red, white and blue.

A Bicentennial special mention goes to Fermi High School of Enfield, Conn. Their art wasn’t great, but the cover incorporates “76” in an unexpected way.

4. (tie) Warren Central High School “Wigwam,” Indianapolis, Ind., 1973; and Southeastern Regional Technical Vocational High School “Invictus,” South Easton, Mass., 1973.

wigwam73

invictus

Blue jeans were a great Seventies look (just ask David Dundas) and several covers in the archive.org collection feature denim-themed riffs.

The Warren Central Wigwam shot brings to mind the kind of homespun, faded, super-patched jeans worn by Neil Young on the After the Gold Rush cover, while the much cleaner look of the Southeastern Invictus cover almost anticipates the coming trend for designer denim.

Wonder if anybody at Southeastern even realized they were putting a big closeup of an arse on their yearbook cover until it was too late?

3. Turners Falls High School “Peske-Tuk,” Montague, Mass., 1978.

pesketuk78

The Seventies may have been a time of wild excess, but a fortunate few still found genius in simplicity.

I love the typeface these western Massachusetts kids used for “1978.” And the exclamation point is perfect. Without belaboring the point (like the kids at Liberty High in Brentwood, Calif., did), it says: “Now, wasn’t that one hell of a year we just finished? And aren’t you glad to be in this moment?”

(White yearbook covers probably don’t wear well, but we’ll not get bogged down in practical concerns like that.)

Edit: After looking at this one for the tenth time, I discerned the outline of the words “HERE COMES” above the big blue “1978!” This kinda deflates, or at least redirects, my interpretation above … and I kinda liked it better when all I could see was the year. But I’m just gonna leave the post the way I wrote it.

2. Washington-Lee High School, Arlington, Va., 1977.

wl77

Veering wildly one last time into fantasyland, we have … this design, which looks like an album cover Nektar rejected.

It’s so audacious that it’s won me over. It bears no connection or relevance at all to the day-to-day lives and dreams of teenagers, but whoever designed and approved it seems to have been fine with that. And I guess I am too.

1. Sutton High School “Exitus,” Sutton, Mass., 1973.

exitus73

What this one lacks in art it makes up for in pure high-school attitude. (Although the “handwritten” typeface is a nice artistic touch. Makes it look like a teenage girl’s journal or something. Starkly personal.)

In high school, you don’t realize that everyone has your problems, and that none of them really matter. Your passage through the grades, trials and tribulations seems like an epic journey to you.

And when the door slams behind you, you perceive it as the end of an era … because you don’t have the perspective to know it’s just one step along the way.

To be fair: When you open the ’73 Exitus and read a little bit, the “end of an era” mentioned on the cover turns out to be the end of six years of double sessions at Sutton High. The kids who came up with this cover phrase didn’t (entirely) do it because they were in love with their own personal journey-myth; they were referring to real-life events.

But my purpose does not require me to consider context. I’m just looking at covers. And this one, absent context, delivers loads of that sort of unique, endearing self-importance that comes as part of the high school experience.

Really, every one of these covers marks the end of an era for a certain collection of people.

Even the cover with the arse on it.

A few more honorable mentions I couldn’t find room for:

They too have their story.

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The yearbook I linked to in yesterday’s post is still the ne plus ultra of Seventies yearbook covers. (Go see it if you haven’t.)

But when I found this one, I thought it deserved sharing as well, for the way it evoked that uniquely Seventies collision of deep, profound thought (or what was perceived as deep, profound thought) with the mass market.

I give the Stoneham High Class of ’74 credit: Their reproduction of the work in question, inside the front cover, is accurately credited. None of that 1692 nonsense, or whatever canard it was that was going around back in the day.

It had been a few years since the recording of this work had been on Top 40 radio; the members of the Class of ’74 were mere wet-behind-the-ears sophomores when it was a hit. I guess it made a lasting impression in Stoneham.

Finally, while I’m thinking about it: I have always perceived the sun-photos on the covers of yearbooks (including this one) as sunsets. It has only hit me just now that they’re probably supposed to be sunrises — representative of the dawn of a new day, and like that.

I accept whatever that particular Rorschach test says about me.

(Beyond a wholesome discipline, I am being gentle with myself.)

The piper will lead us to reason.

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Seventies yearbooks are an intermittent jag of mine, and I’ve been cruising a bunch of them over at the Internet Archive — to the point where I’m starting to develop a Seventies Yearbook Bingo game based on my favorite themes.

(One favorite game: Guess how many pages you have to get into each yearbook before you find a picture of somebody playing a guitar. When you find one, it will almost certainly be an acoustic guitar, the tool of pained, earnest troubadors everywhere. Give yourself five extra points if it’s not.)

But this is a digression. The real kernel in tonight’s post:

If you like Seventies culture, you simply have to see the front cover of the Weymouth South High School 1979 yearbook, from Weymouth, Massachusetts.

I’m not gonna give you any hints as to what’s on it. But once you’ve seen it, you will not forget it, because a thing of beauty is a joy forever.

Seriously. I’m not trolling or rick-rolling you; I’m not linking to a Playboy centerfold or a gore-shot from some ungodly horror movie. I’m steering you to the distilled essence of Teenage Seventies, or part of it anyway.

Odds are, you won’t even notice the howling spelling error at top right.

Well, OK, now you will.

(If by chance you click the link and you get the inside cover of the yearbook, just click on the left-hand page to get to the front cover.)

Dude.

Colonial echoes.

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How much of America’s rock n’ roll history lies closed within the pages of old yearbooks?

You might remember how, a year or two ago, a Texas high school’s circa-1970 photo of a young “Zee Zee Top” made the online rounds.

Kinda makes you wonder how much similar goodness is sitting on the shelves of college and high school libraries, waiting to be discovered.

Concerts are a big part of the annual social calendar at many schools, and when something big happens, there’s usually a staff photographer on hand. So who knows how many glimpses of musicians — famous and forgotten — get captured that way?

I had that thought the other day when I stumbled on the College of William & Mary’s 1974 yearbook, the Colonial Echoes, on archive.org (which has a remarkable stack of high school and college annuals available for browsing).

The school must have had a big budget and a lot of students eager to rock, because it hosted a run of concerts that year that wouldn’t have embarrassed a mid-market city — Chicago, James Brown, the Grateful Dead, and Crosby and Nash, if memory serves.

Browsing 20 years of the Colonial Echoes, you could see the state of collegiate entertainment evolve from well-trimmed vocal groups to big-name, chart-topping rock stars. I doubt anyone got that perspective at the time — most people only stay for four years, after all — but it made for an interesting historical view.

Here, then, are pix from various editions of the Colonial Echoes that trace the evolution of on-campus concerts, while also offering some cool, probably rarely seen views of artists in their prime.

Two caveats:
– Material printed in the Colonial Echoes is, I assume, the property of the College of William & Mary. I’m presenting it here because it’s historically interesting, and because I think my small screenshots made on an ancient PC are too low in quality to be stolen, reused or abused. That said, if I get anything resembling a copyright claim, I’ll take the post down.
– The years given correspond to the year the yearbook was issued, not the year of the performance.

The Lettermen, 1967.

The Lettermen, 1967.

Here's a contrast. Top: Ian and Sylvia. Bottom: The Swingin' Medallions, of "Double Shot (Of My Baby's Love)" fame. 1968.

Here’s a contrast. Top: Ian and Sylvia. Bottom: The Swingin’ Medallions, of “Double Shot (Of My Baby’s Love)” fame. 1968.

Top: Rhinoceros, described as the first rock group to play W&M. Bottom: Martha and the Vandellas. 1970.

Top: Rhinoceros, described in the yearbook as the first rock group to play W&M. (Not sure what they thought the Swingin’ Medallions were.) Bottom: Martha and the Vandellas. 1970.

1972. The concert scene explodes at W&M: Just check out the caption. The musician is not identified, but he looks a whole lot like the late Chris Squire of Yes.

1972. The concert scene explodes at W&M: Just check out the caption. The musician is not identified, but he looks a whole lot like the late Chris Squire of Yes.

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Bob Weir, 1974. The Dead enjoyed their September 1973 gig at W&M so much that they booked a second one on short notice and did it again the next night.

Grace Slick of Jefferson Starship, 1975.

Grace Slick of Jefferson Starship, 1975.

Grace Slick and Starship again, '76.

Grace Slick and Starship again, ’76.

The caption says "one of Zappa's Mothers;" I'm fairly sure it's Napolean Murphy Brock. 1976.

The caption says “one of Zappa’s Mothers;” I’m fairly sure it’s Napoleon Murphy Brock. 1976.

Springsteen, 1977, riding out his lawsuit period on the road.

Springsteen, 1977, riding out his lawsuit period on the road. The caption says “Quality Not Quantity” — referring to a lean year for concerts, not to Bruce’s performance.

Smoke from a distant fire, 1978. Mike Love of the Beach Boys, left; the Sanford-Townsend Band, right; and the Little River Band's singer's torso at top left.

Smoke from a distant fire, 1978. Mike Love of the Beach Boys, left; the Sanford-Townsend Band, right; and the Little River Band’s singer’s torso at top left.

Tom Scholz of Boston, 1979, ending the decade with the sound of corporate rock.

Tom Scholz of Boston, 1979, ending the decade with the sound of corporate rock.

Two whole pages devoted to "Rust Never Sleeps"-era Neil Young and Crazy Horse. 1979.

Two whole pages devoted to “Rust Never Sleeps”-era Neil Young and Crazy Horse. They were not wrong to do so. 1979.

Billy Joel, 1980. It is, quite clearly, still rock and roll to him.

Billy Joel, 1980. It is, quite clearly, still rock and roll to him.

Sting, 1986. Yeah, this seems like a good place to get off.

Sting, 1986. Yeah, this seems like a good place to get off.